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Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to historic achievements in F1

Toto Wolff is in final negotiations to sell a portion of his shareholding in the Mercedes Formula 1 team.

The deal values the Mercedes team at £4.6 billion – an unprecedented figure for an F1 team – after McLaren was appraised at £3.5bn in a change of ownership structure in September.

Wolff, who owns one-third of the Mercedes F1 operation, plans to divest a shareholding approximately five percent.

The 53-year-old will remain as team boss and CEO should the deal proceed.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos Group, who both hold one-third of the company.

An official representative said: "We will be making no official statement on this. The management structure of Mercedes F1 stays unaltered, and all three partners are dedicated to continued achievements of Mercedes-Benz in Formula One."

Valuation Increase

The deal would represent a significant increase in worth of the Mercedes team after Ineos Group bought its stake for £208m in 2022.

The rise reflects the expansion in market values of Formula 1 outfits in the past few years due to the increasing appeal of the sport around the world.

This trend was evident with the box-office performance of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and earned over $630 million (£458 million) at the box office.

The film represents the actor's top-grossing film and the highest-earning sports film ever released.

Current Performance

Mercedes are second in the constructors' championship, behind McLaren, with three races remaining this season.

Their lead driver British driver George Russell has won 2 of the 21 grands prix this year and is in fourth place in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

Written by

Joseph Wallace

A professional gambler and casino analyst with over 15 years of experience in roulette strategy development and gaming industry insights.

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